Brief.

Create a buzz about the landing of The Hoxton brand in Barcelona on the occasion of the opening of their new hotel.

Client THE HOXTON Hotel Barcelona
Agency Collaboration Spotlight Comunicación
Concept & Event Strategy Amina Camilleri

Challenge.

Define the concept and manage the production of a launch event with a striking differential and a powerful calling with the aim of marking a position for the brand in the socio-cultural context of the city and the area (Poblenou). All whilst defining synergies between the offline&online strategy through the creation of aspirational content aimed at social media coverage.

Solution.

Conceptual definition and production of the opening parties and OPENING WEEKS cultural calendar, including the invitations to Press, Key Opinion Leaders & Influencers, with the aim of generating echo and creating striking content to showcase on social media.