Brief.

Transform a pharmaceutical product into a lifestyle brand.

Client Taffix Nasal Spray
Copywriting & SM Managment Carolina Trujillo
Photographer Alba Ricart
Strategy Amina Camilleri

Challenge.

Amidst the pandemic we were faced with the challenge of building a Social Media strategy for a multi-market launch of a pharmaceutical product showcased as a lifestyle brand to include as part of the “New Normal” daily routine.

Solution.

Design a customer-centric social media strategy for Taffix, an antivirus nasal spray, we transformed the narrative of what would be another pharmaceutical product into a brand that empowers people. We portrayed the product as an easy addition to their daily routine to protect themselves and keep on going with their lives as they wish.

By using creative and playful imagery and strong value-added captions, we were able to help this brand launch and connect with its users on a deeper level.