Satan’s Coffee Co.
Satan´s started as a small takeaway coffee corner and has grown to four locations including an ice-cream shop! ¨Satan’s Coffee has been serving high quality roasts and fuss free, delicious bites to Barcelona’s misfits, musicians, creatives and ravers since 2012.”
Brief.
Support the brand’s online presence with captivating photographic content. to transmit the experience behind the brand.
Additionally, during the COVID-19 pandemia we were involved in launching a virtual fundraiser as a campaign for social purpose brand building.
Client Satans Coffee
Photographer Anthony Perez
Challenge.
To maintain a coherent brand image across all online channels and ensure top quality photography to reinforce the artesanal, detail-oriented positioning of the Satan’s brand. When launching a virtual fundraiser the main challenge was to be cautious of the changing consumer mindset during a time of crisis and thus create a campaign based on social purpose to create a bond with the audience.
Solution.
Through quality photographic content we were able to take consolidate Satan’s digital presence across different channels, creating a seemingless brand experience, from online to in person. The fundraiser campaign was shared via newsletter with the Satan’s community. It was created as a Typeform survey, aligned with Satan’s brand aesthetics, thus boasting character in a concise and user friendly format.
Results.
This initiative proved the ability of the brand to adapt its communication efforts and leverage its online community for social good during a time of crisis.
