Brief.

Transform a boutique hotel into a digital lifestyle brand to attract potential customers and drive direct booking.

Client Hotel Brummell
Graphic Design Malva Sawada, Frederico Somlo
Photographer Anthony Perez
Strategy Anthony Perez

Challenge.

The hospitality sector in Barcelona has experienced two great challenges. Firstly the fierce competition from an ever-growing emergence of hotels in the city and secondly the growth of intermediary online booking platforms that allow to reach a wider audience at the cost of drastically lowering margins for hotels.

Solution.

Design a customer-centric approach to communicate the “experience” behind the brand and create a coherent experience across all online customer touchpoints to engage and offer added value for existing clients and facilitate discovery for new potential clients. 

By blending a creative approach and keeping in mind operational requirements we have aligned customer expectations and in-person experience through the use of lifestyle content, as well as added value actions such as our 3-day map, monthly playlists.

All driven by a rebrand encompassing the global experience from initial discovery to check-out that have effectively lead to more increased sales, higher engagement and aiding in the transition from 3 to 4* hotel.

Results.

By overhauling all customer touchpoints and creating a coherent experience from reservation to check-out, the result has been to elevate and establish Brummell as a premium, one of a kind lifestyle brand whilst increasing revenue and generating added value for the customer.

All the while cultivating a visual aesthetic that encompasses and helps Brummell stand out amongst the crowd, as one of the top 10 independent hotels in Barcelona.

Managing various initiatives touching upon design, content, strategy and organic / paid advertising culminating in a 5% commission on direct bookings, average ROAS of over 1922,08% across paid campaigns, all the while maintaining a +90% occupancy, high ADR and 60%+ direct bookings.