Brief.

Strengthen and establish the Amettler Origen brand through the implementation and communication of workshops and events, held in their newly launched restaurant & creative space, CoMMons, to provide added value to their already existing client base of 500k+

Client Ametller Origen
Photographer Eating Patterns
Project Manager Amina Camilleri

Challenge.

The evolution reflects Ametller Origen’s determination to reinforce its fundamental mission to help the maximum number of people to adopt a healthy lifestyle, and make it tangible through their brand claim: “Eat how you think. Think how you eat.” 

The addition of the CoMMons Restaurant is just one way in which, Ametller Origen brings produce closer to the client by opening a discussion and creating workshops that drive initiatives aimed to help as many people as possible achieve a healthy lifestyle.

Solution.

To promote their foray into the restaurant business and bring the “Amettler Origen Club” community closer to the product by creating a HUB with a calendar of events to deliver “experiences” and share these with the larger online community via an integrated digital channel strategy.

Results.

Provide an added value by creating a platform to share knowledge and best-practices related to healthy habits and thus deepen brand loyalty for the existing 500k subscribers, all whilst creating content to unify and integrate all the communication channels to transmit a strong and coherent brand image across all customer touchpoints with the brand. 

The calendar of events also represents the creation of a new line of business during the lower revenue slots in the restaurant's opening hours.