Grupo Aeroclub
Aeroclub Group is centred around creating spaces that blend with their natural environment and create a meeting place for the community. Aeroclub counts with a flight school, yoga centre as well as restaurant & cocktail bar - Funky Pizza - in the Empordà area close to Barcelona.
Brief.
Establish Aeroclub Group as the go-to leisure destination brand in Costa Brava.
Client Grupo Aeroclub
Photographer Carlos Manich
Project Manager Amina Camilleri
Challenge.
As with all seasonal business, Aeroclub Group faces the challenge of generating all yearly revenues in a 3 months period during the summer holiday season, all this whilst facing fierce competition from competing hospitality leisure brands in the area.
Solution.
To create a unique aspirational lifestyle brand with a distinctive character to attract customers whilst distinctively differentiating from the vast variety of competing leisure business. To ensure a broad outreach of potential target customers whilst maintaining brand loyalty of existing clients.
All communication contents are coherent and aimed towards positioning Aeroclub Group as a premium yet carefree brand that welcomes everyone, from families to sunset lovers.
Results.
Developed an integrated communication strategy across all channels - in person & digital - to ensure brand coherence, whilst successfully promoting weekly events, maintaining high engagement - 90% opening rate in weekly newsletter - and record revenue streams - pre-sale of 3000 online tickets for Sant Joan Party and a waiting list for dinner and lunch reservations.
